DYSLEXIA
PSA for KIPCO
Produced in 2008
The awareness media campaign featured TV, press and cinema advertising, supported by public events. The campaign was highly successful and generated a huge quantity of media coverage. The campaign raised public awareness about dyslexia and helped improve parents, teachers and children recognition of the condition’s symptoms.
Director:
Abdulaziz Al-Jasmi
Awards & Accolades
Winner: Kuwait Award for Advertising Creativity in 2008
